Sites have become a critical element for many companies, as it is an ideal platform to promote their activities and connect with their audience. For a website to be effective or fulfill its purpose, the role of web designers has become very significant. The effectiveness of the websites depends on the web design strategies employed by the designers.
Times are changing, as are rating factors. Many new ranking factors have come on the scene now. For example, mobile responsiveness, fragments, are some of the new dynamics with respect to classification factors. It is not easy to get a higher ranking for your site today, as trends have changed. Thus, those who adapt to new trends will find it easier to obtain a good ranking for their website. We will discuss some of the web design factors that help to improve the ranking of the site.
1) Make sure your website is responsive to mobile devices
Mobile responsiveness is a crucial issue these days and this should not be ignored at all costs. Currently, the Internet is accessed through mobile devices and the trend tends to increase in the future. Therefore, if your site is not optimized for cell phones, you will lose many business potentials and put your SEO ranking at risk. You will also lose many visitors in the process. Therefore, it is pertinent that your website has a responsive design, mainly for mobile.
2) Bring on excerpts
Google has undergone many changes and modifications in the way it displays search engine results pages (SERPs). Among the most recent trends, the use of snippets presented is very common. The excerpts are, to be more precise, a paragraph excerpt from a featured website, which is shown above the regular SERP results. Most snippets come into play when a user publishes a query on the search engine. The snippet provides an accurate response to the query and restricts the number of clicks the user must perform. Snippets are ranked first in search results and contribute a lot to your site being ranked higher.
3) Switch to HTTPS appropriately
If you do not transition to HTTPS, this will not create any problems for your site. But if high ranking is your priority, it makes sense to switch to HTTPS. Google has brought about many changes since it announced HTTPS as a ranking signal in 2014. In fact, the main search engine said it would consider these sites "unsafe" if they were not HTTPS. These things highlight the importance of HTTPS to ensure a good ranking.
However, it should be mentioned that if switching to HTTPS is not done correctly, it can cause a lot of problems for your website. Therefore, make sure that the move to HTTPS is being implemented by an experienced designer or a web design agency. This is definitely a powerful web design plan to increase your website's ranking.
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4) Accord high priority for the user experience
The user experience plays a vital role when it comes to rating. If you care less about the user experience, you will be better off without having a website. What is the use of spending money on something that is unlikely to be useful to you? It is observed that if a user is not satisfied with the layout or design, he will never return to his site.
Therefore, the user experience is very useful if you want to impact the pages of the search engine. Otherwise, even if you have good and useful content, people will not come to your site and this will have a negative impact on your site’s ranking. Consequently, providing a better user experience should be one of the significant strategies in web design.
5) Make sure the pages load quickly
If your web page takes enough time to load, you can say goodbye to your potential customers. Nobody likes to wait for a page to load. The process has to be very fast. In fact, the speed of the pages has now taken on the characteristics of a mobile ranking factor when it comes to Google. If your sites take too long to load, you will end up losing visitors and money.
Therefore, as an essential part of the web design strategy, it is pertinent to check the average speed of a website. There are several tools for the same. In case of problems, it can be fixed by a competent designer or a web design agency. Do not ignore the loading speed of your web page, as it can decrease the credibility of your site in the eyes of Google.
6) Avoid graphic overdose
There is a perception that using many charts, things can be explained easily. This is true, but conveying a lot of messages through graphics is a bad option. Some people put a lot of graphics on their websites, thinking that they would attract more audiences. But in reality, excessive graphics can drive them away. In fact, graphics are also very difficult to optimize. In addition, search engine robots will not be able to read the content of an image. Therefore, it can be interpreted as less content and this would damage the ranking of your site. Therefore, it is best to limit the use of graphics when designing a website.
7) Finally
So, these are some of the useful and contemporary web design tips that help your website rank higher in search engines. For a website to rank higher, it became very clear that users became very important. Therefore, a website should be designed only after considering factors such as mobile responsiveness, user experience, fast load times, etc. We hope this article will help you create a high ranking website.
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